FIELD NOTE / ART
Art gallery websites: a private viewing room, not an image archive.
Collectors need more than a grid of works. They need enough context to understand an artist, an exhibition and the right next question.
Context makes the work easier to enter.
A gallery site should give the work room while preserving artist, exhibition and availability context.
The goal is orientation, not an overloaded catalogue.
Discretion can still be clear.
Private viewing, acquisition and advisory routes should be explicit without making the experience feel transactional.
- Artist and exhibition context
- Accurate availability language
- Private-viewing route
- A considered collector contact path
PUBLIC RESEARCH SOURCES
THE PRACTICAL QUESTION
Is the site making the next serious conversation easier to begin?
Bring the real page, offer or enquiry path. The first step can be a focused website audit before a larger rebuild.
Start with a website audit